Valerie McMurray

Valerie McMurray

Valerie McMurray, founder and CEO of Soleil Toujours LLC, a luxury sun and skincare brand launched in 2015, is at the forefront of changing the sunscreen market. Her product line elevates sunscreen to its previous glory days (à la Bain de Soleil), combines the highest-quality, safe sun care with antiaging skin technology, and is wrapped in eco-friendly packaging. She also wants to educate consumers on using clean and reef-safe sunscreen 365 days a year and make enjoying the sun fun and safe.

“From the outset, the two tenets of the business have been to be good to our bodies and be good to our environment,” says Valerie.

The genesis and ethos of Soleil Toujours came to Valerie when she was expecting her third child and was concerned about the products she was using. After reading the products’ long list of chemicals (parabens, oxybenzone, to name just a few), she began researching the potentially harmful chemicals and ingredients used in sunscreens on the market, including their effects when breastfeeding. She decided there must be something better out there.

Valerie searched for high-quality, natural-based sunscreens and moisturizers and found they were largely unavailable. To fill the market gap and the demand for the products she envisioned, Valerie Rodriguez
McMurray brought Soleil Toujours to life.

Launching and building Soleil Toujours LLC came naturally to Valerie. She previously owned a luxury resort-wear line with cover-ups and swimsuits called MerSoleil, so entering the sun and skincare market made perfect sense. Before donning her entrepreneurial hat, Valerie had an 18-year career in investment banking and the financial services industry, which helped her when starting her companies.